SOFTlab is a design studio from New York. Recently they planted a flowery installation inside New York City sandal shoppers brand Melissa’s local flagship store. The studio translated their 2014 campaign We are Flowers into a colourful canopy. They combined their exploration of technology and craft with the delicate nature of the We Are Flowerscollection by Melissa.
They have used over 20,000 translucent flowers and over 4000 pieces of the flexible plastic to create a large immersive hanging surface in the New York flagship. It is both precisely engineered and yet has the enchantment of a vibrant hanging garden.
To explore more of their work, visit SOFTlab’s Website.