Billboards That Advertise The Surrounding California Landscape


Jennifer Bolande took on an ambitious project and  has installed a series of billboards that are camouflaged among the surrounding desert landscape that they blocked to send an important message. As cars drive along the gene Autry trail in California, they encounter ‘visible distance’, a cinematic experience animated by a sequence of larger-than-life sized photographs of mountains placed on billboards.

The purpose of Desert X is to encourage a re-connection with the environment. Jennifer Bolande’s project takes focus off of commercial advertising and puts it on the natural beauty of Coachella valley.

To explore more, visit this Website

Via [DesignBoom]


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Billboards That Advertise The Surrounding California Landscape

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