Launching a product require planning, quality, knowledge about market competitiveness, customer requirement, marketing and many other techniques to satisfy the customers and beat the competition. Sometimes consumers aren’t ready for the product, sometimes they fail to make a use of it. And if that happens even an enormous marketing budget can’t make people buy it.
Here are some of the most notorious and unsuccessful products that completely failed to deliver the expected result. From re-branding and product extension fails, such as Colgate lasagna, to startup companies, like Juicero, these products made people scratch their heads with confusion.
Kitchen Entrees, Colgate, 1982
In 1982 Colgate came up with the weirdest brand extension idea. They decided to sell frozen dinners. This plan backfired, probably because consumers couldn’t help but think that the Colgate food tasted just like their toothpaste. No company launches a product thinking that it will decrease sales of their other products, but Colgate should’ve seen it coming. Their toothpaste sales plummeted after the launch of the kitchen entrees line.
Office Assistant Clippy, Microsoft, 1990s
Clippy is described by some as one of the worst user interfaces ever developed. Clippy was designed to pop up whenever the software thought that the user needed help and managed to annoy quite a few people. After Microsoft acknowledged it’s unpopularity they decided to remove the feature.
Ez Squirt Ketchup, Heinz, 2006
In 2000 Heinz decided to add an unexpected twist to their ketchup to catch children’s attention. They came up with Ez Squirt colored ketchup which came in three main colors: teal, green, and purple. The idea wasn’t meant to last on the market. After 6 years it was discontinued.
Bic For Her, 2012
In 2012 Bic released a product for women they didn’t even know they needed – “lady pens”. These pointlessly gendered pens were mocked and failed to gain a consumer base.
Google +, 2011
In 2011 Google launched its new social network Google+. However, it never lived up to their expectations of becoming a Facebook competitor. It was a huge disappointment.
Frito-Lay Wow! Chips, 1998
In 1998 Frito-Lay introduced new fat-free potato chips. People got caught up in the hype of this “miracle food” and within the first year sales reached $400 million. Sales plummeted soon after, however, when it was revealed that the chips contain Olestra, a fat substitute that causes abdominal cramping and loose stools.
Cheetos Lip Balm, Cheetos, 2005
In 2005 someone at Frito-Lay decided it would be a great idea to launch a Cheetos’ flavored lip balm. Even those of us who have never tried Cheetos can understand why this idea flopped.
Trump Steaks, Donald Trump, 2007
Donald Trump kicked off his “world’s greatest” line of premium steaks in 2007. However, consumers didn’t agree with the description ‘great’. The product was discontinued after just two months for sales failures.
Rejuvenique Face Mask, 1999
In 1999 the nightmarish Rejuvenique Facial Toning Mask was launched. This creepy mask was intended to tighten facial muscles with… shock therapy. Consumers revealed that it feels as bad as it sounds.
Crystal Pepsi, 1992
In 1992 Pepsi introduced a new product called “Crystal Pepsi”. The product died a year later. David C. Novak, who is credited with introducing the concept, admitted: “It would have been nice if I’d made sure the product tasted good.”
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